It’s been a long time since I read a book. Last year, when I was dealing with cryptogenic organizing pneumonia (and probably before that, too), I didn’t have the motivation, discipline, interest, or patience to sit for hours and read about a single subject. My attention span wouldn’t allow it. But now, since starting on prednisone for my second bout with pneumonia, I suddenly felt the energy and interest to read a book again. So I went to the NY Times bestselling list (and my local library) and picked a few books that interested me.
The first book that I started proved a disappointment – “The Body Keeps The Score,” by Bessell Van Der Kolk. Although its been on The Times list for many months, the subtitle should have scared me off – “Brain, Mind, and Body in the Healing of Trauma.” Way too medical/scientific for my interest. Maybe I’m not ready to return to book-reading after all.
But my next book showed I was ready. Elon Musk, by Walter Isaacson. Although the book has 615 pages, I immediately sensed that this book was so readable and interesting that its size would be no problem. Ten days later, finished. Ninety-five bite-sized chapters and plenty of photos helped.
Isaacson provides just enough of Musk’s youth (a weird, remote, harsh father who may have caused some PTSD [maybe I should have read the Brain, Mind, Body, Trauma book]) before focusing on his adult accomplishments, which start right after college and continue never-ending, without any break, up to the current times. As the book ends, Musk is simultaneously managing six important ventures – Tesla, SpaceX (and Starlink), Twitter, The Boring Company (tunnels), Neuralink (brain-computer interface), and x.AI (Musk’s new alternative Google’s Bard and OpenAI’s ChatGPT).
Musk’s first product, right out of college in 1995, was Zip2, which merged a directory of businesses with map software. Four years later, in 1999, Musk and his brother Kimbal, sold Zip2 to Compaq to consolidate it with its AltaVista for $307 million. Musk’s share – $22 million; Kimbal cleared $15 million.
Musk took $12 million and invested it in X.com, which was intended to become an online financial-services company – banking, online purchases, checking, credit cards, investments, and loans. X.com’s main competitor was Peter Thiel’s PayPal. They merged in 2000 essentially 50-50, with X.com the surviving corporate entity, but the name PayPal surviving. In 2002, Musk was squeezed out of power by Thiel, et al., and in 2002 the company went public and was acquired by eBay for $1.5 billion. Musk’s share – $250 million.
Musk then in 2002 shifted his attention to rockets. He was shocked to learn that NASA had become disinterested in traveling to other planets, and Musk felt that colonization of Mars might be critical for the survival of human consciousness should some disaster cause extinction of life on Planet Earth. Twenty years later, this private company has over 5,000 satellites orbiting the Earth, provides high-speed internet through subsidiary StarLink (helped Ukraine in its war with Russia), and is valued at $180 billion (greater than Boeing, Lockheed Martin, Northrup Grumman, Verizon, or AT&T).
Tesla, of course, is Musk’s claim to fame for most of America. Musk wasn’t on the ground floor of electric vehicles, but like Henry Ford, he is the person who figured how to mass produce them. This public company at one time was worth over $1 trillion, but the market cap is currently about $600 million.
Because of Musk’s concern about what Google was doing with artificial intelligence (greedy and careless re: dangers of AI), he funded a non-profit competitor, OpenAI, with Sam Altman. But Musk eventually left the company’s direction to Altman, who partnered with Microsoft to become profit oriented. Musk is currently challenging that partnership in court, while concurrently founding a competitor, x.AI.
Twitter is Musk’s latest interest. Musk is a huge supporter of a meritocracy and despises the Woke DEI. Because Twitter became famous for favoring Progressives and censoring Patriots, Musk impulsively offered to take the company private 2022 for $44 billion, an offer too good to turn down. After immediately eliminating 6,000 of the 8,000 Twitter employees, Musk is currently focusing on earning income (keeping advertising, collecting fees for blue checks) and Content Moderation.
Re: Content Moderation, Twitter’s erstwhile policies presented Musk with three options according to Isaacson:
- It was a laudable effort to prevent the spread of false information that was medically dangerous (Covid), undermined democracy (Trump and conservatives), provoked violence (Trump and conservatives), stirred up hate (Trump and conservatives), or perpetrated scams.
- It was an effort that was originally well-intentioned, but had gone too far in repressing opinions that dissented from the medical and political orthodoxy or offended the hair-trigger sensitivities of Twitter’s progressive and Woke staff.
- A dark collusion between the Deep State actors conspiring with Big Tech and legacy media to preserve its power.
Isaacson says Musk generally agreed with #2, but came to accept some of #3.
Musk’s modus operandi, or lessons learned for efficiency and effectiveness with his ventures, are his well-publicized Algorithm:
- Question every requirement.
- Delete any part or process you can. Cut out so much that some of it will be brought back as essential. If you don’t bring back 10-20%, you probably didn’t cut out enough.
- Simplify and optimize.
- Accelerate cycle time.
- Automate, only after the first four steps.
- Corollaries ———– as follows:
- All technical managers must have hands-on experience.
- Comradery is dangerous.
- It’s OK to be wrong; just don’t be confident and wrong. (The guy who may be wrong, but never in doubt.)
- Never ask your troops to do something you are not willing to do.
- To solve problems, don’t just meet with managers; go one level down.
- When hiring, look for the right attitude. Skills can be taught; attitude change requires a brain transplant.
- A maniacal sense of urgency is essential.
- The only rules are the ones dictated by physics; the others are mere recommendations.
As a personal matter, Musk has had a succession of wives and girlfriends who have gifted him with nine kids, most IVF. And Musk says he has undiagnosed Aspergers.